1. Makes You Faster
It allows you to deliver your message faster and more efficiently than a traditional webpage. Have you ever got into a huge email or text conversation that could have been accomplished with a quick phone call? Video works the same way.
2. Makes You Human
It personalizes your business. It make you human and approachable. Video puts your smiling face right in front of the consumer. Let them see you speak about your business with passion and confidence.
3. Google LOOOOVES It
Online search engines cater to video content. We could all guess that Google is the most used search engine online. You know what is number two? Youtube. And you know what, Google owns it! That’s why you now see video results at the top of your search results. Google gives a tremendous amount of weight to well titled videos and the web pages they are on.
4. You Get to Drive
Video engages your customer. With a traditional web page the viewer is in the drivers seat. They control the pace of the information they receive. With video, you, the business owner, are driving. You show them what you want, when you want.
5. It’s Easy to Digest
Consumers would much rather watch a 90 second video than read a long webpage. It’s a fast-food, instant gratification world now. People want the largest amount of information in the shortest amount of time. Small, digestible bites of video deliver a ton of information to your customers.
6. Makes You Smarter
Video marketing puts you in the expert chair. By speaking on camera about your products and services your customers see you as an authority on the subject. Building that authority also builds trust!
A Brand Profile is your opportunity to make a memorable first impression on your customers. This 1-2 minute video gives an overview of your company’s services and values. It also allows you as the business owner to interject some of your personality and passion, providing warmth and a human connection to your business. This video is an essential tool in marketing your business.
FAQ videos address frequently asked questions about your company, services or products. They show transparency in your business as you may speak to topics in which your potential customers have uncertainty.
How-To videos are step-by-step demonstrations on how to do something related to your company or field. Similar to Expert Insight videos, they showcase you as an expert in your field.
Seeing and hearing other consumers talk about their experience with your company is a great way to show the proof of your product. Testimonials often show a very personal connection between your business and your customers.
Product demonstrations can take much uncertainty out of your potential customers. They get to watch how to properly use your product and see just how well it performs.
Expert Insight videos
In an Expert Insight video you provide detailed information about a topic related to your field. They validate you as an experienced professional, enhancing your company’s reputation.
Internal videos may be training or safely videos. They are tremendously useful in situations where the same information must be delivered over an over throughout the year to new employees.