An effective Internet Marketing strategy really boils down to one thing: find your customers on the web and put your company in front of them. Are they actively searching for your services on Google? Then lets target some key search terms with your website and get you better positions in Google. Are they clicking around Pinterest or Houzz collecting photos for a project? Then lets optimize your profile on those social platforms. Are they watching video after video on YouTube? Then lets produce some video content that answers their questions. It doesn't matter if you are in Phoenix, AZ or Anchorage, AK, we have to locate your customers online and join the conversation. Below are some of the primary marketing services that help accomplish that goal.
We have to locate your customers online andjoin the conversation.
SEO can be described as the things you do to your website to ensure that the search engine (i.e. Google, Bing, etc.) accurately reads your web pages and promotes your web page in the search engine results page (SERP, i.e. Google results). In simpler terms, SEO is the stuff you do to get better ranking in Google.
Responsive Website Design means your website rearranges its content on mobile devices like phones and tablets. By being responsive to the size of the screen the text on your web pages is easier to read on a smaller device. Google and the other search engines will demote your web page ranking if your site is not responsive, so this has become a major part of a successful internet marketing strategy.
Video Marketing has rapidly become the preferred source of information on the web. You can transfer complex ideas and information much faster with video compared to written text. Plus, video adds a much-needed human quality to your internet marketing. Video Marketing allows you an opportunity to connect with your online customers in a meaningful way.
Search Engine Marketing (SEM) are paid advertisements placed on search engines like Google and Bing. With both SEM and Facebook Ads you are able to target your customers and place your ad in front of them by competing against other advertisers. Contact me to learn more about SEM and Facebook Ads.
Email Marketing
Email Marketing involves building a list of email subscribers and sending them carefully curated information via email. Having a captive audience like an email list is incredibly powerful, and when done correctly can provide massive bursts of leads and sales. Contact me to learn more about Email Marketing.
Graphic Design
Need a new company logo? Maybe some business cards to match? How about a new brochure for your lobby or trade show? In an increasingly digital world there is still place for physical marketing materials like flyers, brochures, business cards and posters. Contact me to learn more about Graphic Design services.
