Search Engine Optimization is the practice of increasing the quality and quantity of traffic to your website through organic search results and is comprised of two main components: On-Page SEO and Off-Page SEO. On-Page SEO refers to the things you do to your website to ensure that search engines, i.e. Google, can properly read your content and correctly promote your web pages on the SERP (Search Engine Results Page). Off-Page SEO refers to the things you do elsewhere in the web, not on your website, to promote your site. An example would be a link to your website on your Facebook page.
Why is SEO important?
SEO is important because without doing proper SEO for your website your potential customers will have a difficult time finding your website, therefore they will have a difficult time finding you. A website without proper SEO is practically invisible to potential customers. So taking the time to invest in SEO is the best way to get the most use out of your website. When done properly SEO can turn your website into your greatest sales person.
How do you do SEO?
First you must understand Google's mission with Google Search. Their mission is to provide the user with the most relevant information possible in the quickest timeframe. When the user searches something on Google, its Google's job to try to answer that query fast and with completeness. So the goal of SEO is to provide accurate, thorough information on your website that answer the questions your customers are searching on Google. Here is how I help you do that:
Keyword Research Using publicly available data I can see how many times your potential customers search certain keywords and phrases each month. The tools used to gather this data also suggest other relevant keywords and phrases that people are searching. This gives us a good picture of what solutions your potential customers are searching for online, and is the blueprint for what kind of SEO markers and content we should create to cater to the customers needs.
Competitor Research By searching a handful of relevant keywords we can see how your competitors are ranking in Google. After discovering which competitors are frequently showing up in Google I do a deep dive on each of their websites to analyze what things they are doing well, and what things they are missing from their SEO profile. This gives us a solid idea of the competitiveness of your industry and often reveals "low-hanging fruit" that we can capitalize on for your SEO profile.
SEO Mapping After analyzing the Keyword data and your competitors I create an SEO Map that lays out the most efficient way to create content on your website that will rank well in Google.
SEO is a marathon, not a sprint, but it is the most sustainable way to generate more leads with your website. If you are interested in a free SEO Audit for your website contact me and we can do a phone consultation.